Get To Know Us

When Danny founded Diamond Trade 35 years ago, it was the natural next step in a lifelong passion for the jewelry industry. Having already spent 20 years in the business — including a decade running his own retail jewelry store — Danny knew he wanted to build something personal, independent, and rooted in integrity. Inspired by his father’s entrepreneurial spirit and encouraged by his wife’s family, who introduced him to the Zale company early in his career, he set out to create a business that reflected his values: honesty, craftsmanship, and genuine connection.

Over the decades, Diamond Trade has grown entirely through trust and word of mouth. Danny has been selling diamonds since 1970, maintaining an unblemished record — including zero complaints with the Better Business Bureau — and earning a reputation built on transparency, expertise, and care. As Jewelers Circular Keystone noted in its January 2000 issue, Diamond Trade was “an outgrowth of an upstairs jeweler” led by seasoned Zale executives who sold over $250,000 in stones within just six months — a testament to the company’s early credibility and drive.

Today, Danny continues to offer clients a private and secure buying experience that feels both personal and effortless. Whether someone is purchasing their first diamond or upgrading a family heirloom, he meets each client where they are — listening closely, guiding them with experience, and helping them make one of life’s most meaningful decisions with confidence and ease.